| 1 |
Marketing management / 16th ed 
|
Kotler, Philip |
Pearson Education |
2022 |
658.8 K87m16
|
|
|
| 2 |
Nation branding : concepts, issues, practice / 3rd ed
|
Dinnie, Keith |
Routledge |
2022 |
658.827 D585n3
|
|
|
| 3 |
Strategic brand management : building, measuring, and managing brand equity / 5th ed., global ed
|
Keller, Kevin Lane |
Pearson |
2020 |
658.827 K29s5
|
|
|
| 4 |
The marketing of nations : a strategic approach to building national wealth
|
Kotler, Philip |
Free Press |
1997 |
338.9 K87m
|
|
|
| 5 |
[일반]국가 마케팅
|
필립 코틀러 ; [Somkid Jatusripitak] ; [Suvit Maesincee 공저] ; 정기주 옮김 |
세종연구원 |
1998 |
330.1 K87mK
|
|
|
지정도서
