| LDR | | 00000nam u2200205 a 4500 |
| 001 | | 000000790375 |
| 005 | | 20170112175556 |
| 007 | | ta |
| 008 | | 141001s2015 maua b 001 0 eng |
| 020 | | ▼a 9780205960644 :▼c $187.60 |
| 035 | | ▼a (KERIS)BIB000013575468 |
| 040 | | ▼a 241049▼c 241049▼d 211043 |
| 082 | 04 | ▼a 659.2▼2 22 |
| 090 | | ▼a 659.2▼b W667p11 |
| 245 | 00 | ▼a Public relations :▼b strategies and tactics /▼c Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber |
| 250 | | ▼a 11th ed. |
| 260 | | ▼a Boston :▼b Pearson,▼c 2015. |
| 300 | | ▼a xxvi, 598 p. :▼b col. ill. ;▼c 26 cm. |
| 504 | | ▼a Includes bibliographical references (p. [571]-577) and index. |
| 505 | 0 | ▼a What Is Public Relations? -- The Evolution of Public Relations -- Ethics and Professionalism -- Public Relations Departments and Firms -- Research -- Program Planning -- Communication -- Evaluation -- Public Opinion and Persuasion -- Conflict Management: Dealing with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television -- Meetings and Events -- Corporations -- Entertainment, Sports, and Tourism -- Politics and Government -- Global Public Relations -- Nonprofit, Health, and Education. |
| 650 | 0 | ▼a Public relations. |
| 650 | 0 | ▼a Public relations▼z United States. |
| 700 | 1 | ▼a Wilcox, Dennis L. |
| 700 | 1 | ▼a Cameron, Glen T. |
| 700 | 1 | ▼a Reber, Bryan H. |