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LDR00000nam u2200205 a 4500
001000000835738
00520200903113025
007ta
008200730s2014 maua b 001 0 eng d
020 ▼a 9780136157397 (alk. paper)
020 ▼a 0136157394 (alk. paper)
040 ▼a 211043▼c 211043▼d 211043
08204▼a 658.848▼2 22
090 ▼a 658.848▼b K26g8
24500▼a Global marketing management /▼c Warren J. Keegan, with Elyse Arnow Brill.
250 ▼a 8th ed.
260 ▼a Boston :▼b Pearson,▼c 2014.
300 ▼a xxii, 457 p. :▼b ill. ;▼c 27 cm.
504 ▼a Includes bibliographical references and indexes.
650 0▼a Export marketing▼x Management.
650 0▼a Export marketing▼x Management▼v Case studies.
7001 ▼a Keegan, Warren J.
7001 ▼a Brill, Elyse Arnow.