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LDR00000nam u2200205 a 4500
001000000856482
00520220830115805
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008210503s2022 njua 001 0 eng
020 ▼a 9780135887158
040 ▼a 211043▼c 211043▼d 211043
08204▼a 658.8▼2 22
090 ▼a 658.8▼b K87m16
24500▼a Marketing management /▼c Philip Kotler, Kevin Lane Keller, Alexander Chernev.
250 ▼a 16th ed.
260 ▼a Hoboken, NJ :▼b Pearson Education,▼c 2022.
300 ▼a 605 p. :▼b col. ill. ;▼c 28 cm.
504 ▼a Includes bibliographical references and index.
650 0▼a Marketing▼x Management.
7001 ▼a Kotler, Philip.
7001 ▼a Keller, Kevin Lane,▼d 1956-
7001 ▼a Chernev, Alexander.