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LDR00000nam u2200205 a 4500
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008190821s2020 enka b 001 0 eng
020 ▼a 9781292314969 (pbk.)
020 ▼a 1292314966 (pbk.)
040 ▼a 211043▼c 211043▼d 211043
08204▼a 658.827▼2 22
090 ▼a 658.827▼b K29s5
24500▼a Strategic brand management :▼b building, measuring, and managing brand equity /▼c Kevin Lane Keller, Vanitha Swaminathan.
250 ▼a 5th ed., global ed.
260 ▼a Harlow :▼b Pearson,▼c 2020.
300 ▼a 621 p. :▼b ill. ;▼c 28 cm.
500 ▼a Previous edition: 2013.
504 ▼a Includes bibliographical references and index.
650 0▼a Brand name products▼x Management.
7001 ▼a Keller, Kevin Lane,▼d 1956-
7001 ▼a Swaminathan, Vanitha.