| LDR | | 00000nam u2200205 a 4500 |
| 001 | | 000000856541 |
| 005 | | 20220831150139 |
| 007 | | ta |
| 008 | | 190821s2020 enka b 001 0 eng |
| 020 | | ▼a 9781292314969 (pbk.) |
| 020 | | ▼a 1292314966 (pbk.) |
| 040 | | ▼a 211043▼c 211043▼d 211043 |
| 082 | 04 | ▼a 658.827▼2 22 |
| 090 | | ▼a 658.827▼b K29s5 |
| 245 | 00 | ▼a Strategic brand management :▼b building, measuring, and managing brand equity /▼c Kevin Lane Keller, Vanitha Swaminathan. |
| 250 | | ▼a 5th ed., global ed. |
| 260 | | ▼a Harlow :▼b Pearson,▼c 2020. |
| 300 | | ▼a 621 p. :▼b ill. ;▼c 28 cm. |
| 500 | | ▼a Previous edition: 2013. |
| 504 | | ▼a Includes bibliographical references and index. |
| 650 | 0 | ▼a Brand name products▼x Management. |
| 700 | 1 | ▼a Keller, Kevin Lane,▼d 1956- |
| 700 | 1 | ▼a Swaminathan, Vanitha. |