LDR | | 00000nam u2200205 a 4500 |
001 | | 000000856541 |
005 | | 20220831150139 |
007 | | ta |
008 | | 190821s2020 enka b 001 0 eng |
020 | | ▼a 9781292314969 (pbk.) |
020 | | ▼a 1292314966 (pbk.) |
040 | | ▼a 211043▼c 211043▼d 211043 |
082 | 04 | ▼a 658.827▼2 22 |
090 | | ▼a 658.827▼b K29s5 |
245 | 00 | ▼a Strategic brand management :▼b building, measuring, and managing brand equity /▼c Kevin Lane Keller, Vanitha Swaminathan. |
250 | | ▼a 5th ed., global ed. |
260 | | ▼a Harlow :▼b Pearson,▼c 2020. |
300 | | ▼a 621 p. :▼b ill. ;▼c 28 cm. |
500 | | ▼a Previous edition: 2013. |
504 | | ▼a Includes bibliographical references and index. |
650 | 0 | ▼a Brand name products▼x Management. |
700 | 1 | ▼a Keller, Kevin Lane,▼d 1956- |
700 | 1 | ▼a Swaminathan, Vanitha. |