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008161020s2017 nyu b 001 0 eng
020 ▼a 9781138282056 (hardback)
020 ▼a 1138282057 (hardback)
020 ▼a 9781138282063 (pbk.)
020 ▼a 1138282065 (pbk.)
020 ▼a 9781315270876 (ebook)
020 ▼a 1315270870 (ebook)
040 ▼a 211043▼c 211043▼d 211043
08204▼a 659.2▼2 22
090 ▼a 659.2▼b S657s5
24500▼a Strategic planning for public relations /▼c Ronald D. Smith.
250 ▼a 5th ed.
260 ▼a New York :▼b Routledge,▼c 2017.
300 ▼a xxxiv, 540 p. ;▼c 24 cm.
504 ▼a Includes bibliographical references (p. 508-519) and index.
650 0▼a Public relations.
650 0▼a Strategic planning.
7001 ▼a Smith, Ronald D.,▼d 1948-