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| 001 | | 000000884946 |
| 005 | | 20250910095621 |
| 007 | | ta |
| 008 | | 250821s2024 sz a b 001 0 eng d |
| 020 | | ▼a 9783031596360 (pbk.) :▼c USD37.99 |
| 040 | | ▼a 211043▼c 211043▼d 211043 |
| 082 | 04 | ▼a 658.8▼2 22 |
| 090 | | ▼a 658.8▼b K96t |
| 245 | 00 | ▼a Transformative marketing :▼b combining new age technologies and human insights /▼c V. Kumar, Philip Kotler. |
| 260 | | ▼a Cham :▼b Palgrave Macmillan,▼c c2024. |
| 300 | | ▼a xxix, 379 p. :▼b col. ill. ;▼c 24 cm. |
| 490 | 1 | ▼a Palgrave executive essentials,▼x 2731-5614 |
| 504 | | ▼a Includes bibliographical references and index. |
| 650 | 0 | ▼a Marketing▼x Data processing. |
| 700 | 1 | ▼a Kumar, V.,▼d 1957- |
| 700 | 1 | ▼a Kotler, Philip |
| 830 | 0 | ▼a Palgrave executive essentials. |