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LDR00000nam u2200205 a 4500
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008250827s2024 enka b 001 0 eng d
020 ▼a 9781032149769 (pbk.) :▼c USD58.99
040 ▼a 211043▼c 211043▼d 211043
08204▼a 658.8342▼2 22
090 ▼a 658.8342▼b G291c
24500▼a Consumer behaviour and digital transformation /▼c Ayantunji Gbadamosi.
260 ▼a Abingdon, Oxon :▼b Routledge,▼c 2024.
300 ▼a xvii, 363 p. :▼b ill. ;▼c 25 cm.
4900 ▼a Business and digital transformation
504 ▼a Includes bibliographical references and index.
650 0▼a Consumer behavior.
650 0▼a Electronic commerce.
650 0▼a Internet marketing.
7001 ▼a Gbadamosi, Ayantunji