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020 ▼a 9781352001112 (pbk.) :▼c USD79.95
040 ▼a 211043▼c 211043▼d 211043
08204▼a 658.83▼2 22
090 ▼a 658.83▼b W746m4
24500▼a Marketing research :▼b delivering customer insight /▼c Alan Wilson.
250 ▼a 4th ed.
260 ▼a London :▼b Bloomsbury Academic,▼c 2022, c2019.
300 ▼a xxiii, 383 p. :▼b col. ill. ;▼c 26 cm.
500 ▼a Originally published 2019 by Red Globe Press.
500 ▼a Previous editions entitled: Marketing research : an integrated approach.
500 ▼a Includes index.
650 0▼a Marketing research.
7001 ▼a Wilson, Alan,▼d 1958-