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| 001 | | 000000888864 |
| 005 | | 20260310114825 |
| 007 | | ta |
| 008 | | 260205s2024 maua b 001 0 eng d |
| 020 | | ▼a 9780357901847 (pbk.) :▼c USD323.95 |
| 040 | | ▼a 211043▼c 211043▼d 211043 |
| 082 | 04 | ▼a 658.83▼2 22 |
| 090 | | ▼a 658.83▼b C563b10 |
| 245 | 00 | ▼a Basic marketing research :▼b customer insights and managerial action /▼c Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill. |
| 250 | | ▼a 10th ed. |
| 260 | | ▼a Boston, MA :▼b Cengage,▼c c2024. |
| 300 | | ▼a xvii, 334 p. :▼b ill. ;▼c 28 cm. |
| 500 | | ▼a Gilbert A. Churchill appears as the first named author on earlier editions. |
| 504 | | ▼a Includes bibliographical references and index. |
| 650 | 0 | ▼a Marketing research. |
| 700 | 1 | ▼a Churchill, Gilbert A. |
| 700 | 1 | ▼a Brown, Tom J. |
| 700 | 1 | ▼a Suter, Tracy A. |