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LDR00000nam u2200205 a 4500
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008260205s2025 enka b 001 0 eng d
020 ▼a 9781032596136 (pbk.) :▼c USD70.99
040 ▼a 211043▼c 211043▼d 211043
08204▼a 659.1019▼2 22
090 ▼a 659.1019▼b F337p4
24504▼a The psychology of advertising /▼c Bob M. Fennis and Wolfgang Stroebe.
250 ▼a 4th ed.
260 ▼a Abingdon, Oxon :▼b Routledge,▼c 2025.
300 ▼a xii, 498 p. :▼b ill. ;▼c 25 cm.
500 ▼a First edition published by Routledge 2010. Third edition published by Routledge 2021.
504 ▼a Includes bibliographical references and index.
650 0▼a Advertising▼x Psychological aspects.
650 0▼a Consumers▼x Attitudes.
7001 ▼a Fennis, Bob Michaël,▼d 1968-
7001 ▼a Stroebe, Wolfgang